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Strategic PR services
Strategic Public Relations and PR services should be all about delivering impact, not just creating noise. That principle drives all our communications campaigns, whether it’s for our Consumer PR or B2B PR clients.
Services respond to strategy and all deliver to objectives.
OUR APPROACH
Strategy, planning, tactics and evaluation
First we need to know what you want your PR to achieve. What are your commercial objectives? To sell, promote, position or influence, to grow, recruit or retain – or a blend of these and others.
To determine this, we enquire, we consult, we collaborate and we challenge. Only then do we turn to devising that strategy and then from that the tactical campaign planning.
It’s all about understanding your brand and its connection with your audiences. Talking with the people who matter to you, engaging with them, painting your brand picture and forging relationships.
Communicating with clarity is dependent on this process. Then, we begin the process of planning using tactical and strategic PR services.
CREATIVITY ACCORDING TO YOUR MARKET
B2B and B2C PR
We have teams specialising in the consumer arena and also in B2B – and sometimes a blend of the two is necessary.
The principles are the same – what are your commercial objectives? Then we plan a creative campaign using services to deliver those. The tone of voice, the tactics and the style may then be different but, with every campaign we deliver, the planning and execution will be impeccable.
Jo Kedward
Graeme Patfield
Our clients include...
Polymedia have a proven track record of delivering successful campaigns for clients nationwide for over 20 years.
View a collection of our work.
Our business had evolved over 20 years. We needed a fresh eye and some incisive thinking. A board strategy workshop and development process was invaluable for determining what we needed to move forward with and what needed to go. Then came our new website – made so much easier without the baggage.
Specialist sectors
Our team works across a wide range of sectors, and here are some examples of our specialisms. Whatever your target audience, we can work with you to deliver campaigns with impact.
Can’t see your sector?
Featured News & Blog
NEWS
Law Firm Marketing: Top Tips For Branding & Positive PR in the Legal Sector
Reputation was once enough to attract clients to your law firm. But with your competitors taking advantage of digital marketing and positive PR coverage, it’s...
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Case Study: Strategic communications and brand positioning support HR leader’s growth
Good communications strategy and planning isn’t just about a brand, media or content – it’s about how all these align and pull together to help a business thrive and achieve its goals.
NEWS
Carrots, gnomes and a celebrity-packed mystery: The Polymedia verdict on 2024’s Christmas ads
It’s the time when there’s a bumper crop of TV and online festive promos from big brands hoping to grab your attention, and your hard-earned money. But are any of them actually good?
Get in touch
Call for an informal chat, complete the form or email us and get a quick response.
01329 822 866
We'd love to meet you
Whatever your sector, whatever your objectives, we’d love to meet with you to discuss your business and how our public relations agency can help.
This initial PR consultation is without charge and from there, we develop bespoke strategy proposals tailored to your business and its objectives.
Get in touch for a chat about how we can deliver impact – not just noise – for your business.
