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Strategic PR services

Strategic Public Relations and PR services should be all about delivering impact, not just creating noise. That principle drives all our communications campaigns, whether it’s for our Consumer PR or B2B PR clients.

Services respond to strategy and all deliver to objectives.



Strategy, planning, tactics and evaluation

First we need to know what you want your PR to achieve. What are your commercial objectives? To sell, promote, position or influence, to grow, recruit or retain  –  or a blend of these and others.

To determine this, we enquire, we consult, we collaborate and we challenge. Only then do we turn to devising that strategy and then from that the tactical campaign planning.

It’s all about understanding your brand and its connection with your audiences. Talking with the people who matter to you, engaging with them, painting your brand picture and forging relationships.

Communicating with clarity is dependent on this process. Then, we begin the process of planning using tactical and strategic PR services.



B2B and B2C PR

We have teams specialising in the consumer arena and also in B2B – and sometimes a blend of the two is necessary.

The principles are the same  –  what are your commercial objectives? Then we plan a creative campaign using services to deliver those. The tone of voice, the tactics and the style may then be different but, with every campaign we deliver, the planning and execution will be impeccable.

Jo Kedward Head of Consumer

Jo Kedward

Graeme Patfield

Graeme Patfield

Our clients include...

Polymedia have a proven track record of delivering successful campaigns for clients nationwide for over 20 years.
View a collection of our work.

Our business had evolved over 20 years. We needed a fresh eye and some incisive thinking. A board strategy workshop and development process was invaluable for determining what we needed to move forward with and what needed to go. Then came our new website – made so much easier without the baggage.

Specialist sectors

Our team works across a wide range of sectors, and here are some examples of our specialisms. Whatever your target audience, we can work with you to deliver campaigns with impact.

Travel & Tourism PR

Professional Services PR

Retail & Lifestyle PR

Built Environment PR

Technology for Business PR

Manufacturing & R&D PR

Can’t see your sector?


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Get in touch

Call for an informal chat, complete the form or email us and get a quick response.

01329 822 866

We'd love to meet you

Whatever your sector, whatever your objectives, we’d love to meet with you to discuss your business and how our public relations agency can help.

This initial PR consultation is without charge and from there, we develop bespoke strategy proposals tailored to your business and its objectives.

Get in touch for a chat about how we can deliver impact – not just noise – for your business.