One of the things we love most about our job is the sheer variety of work we get involved in.
When people think of “PR” they often assume we spend our days drafting and sending out press releases, or perhaps writing blogs.
That may be the case for some agencies, but we are proud of our mantra – Impact, Not Noise – and all of our PR campaigns are strategic, integrated and closely aligned to the goals of the organisations we work with.
This means no two days are the same, and as we work with a wide range of business-to-business and business-to-consumer clients, our approach to each one is different.
Although we’re brilliant at communicating for our clients (just ask them, or see our Google reviews), we’re not always as good as we’d like to be when it comes to talking about our own work.
So – you can see some in-depth case studies here, but here’s a snapshot of some of the things we’ve been up to in recent weeks:
- Consultancy, messaging and media training for a major industry organisation which was anticipating a potentially difficult period. This involved using the insight of members of the Polymedia team, as former journalists to draft a comprehensive set of Q+As anticipating media enquiries from every angle. A media training session with a full film crew followed, putting the CEO through his paces in a series of scenarios to prepare him for positive interviews and for any potential crisis situation.
- Final preparations to launch a new website for a large estate agent – a project that has involved design, build, and drafting content for pages for 150 towns and villages. Polymedia’s designed have refreshed and updated the look and feel of this established business, and the website will demonstrate its team’s in-depth local knowledge and expertise in a competitive market.
- Ongoing strategy, media and social media for one of the UK’s top 20 shopping centres – Festival Place, Basingstoke. We’re always busy for this client and even more so in the run-up to Christmas.
- Handling a crisis for a b2b business which unexpectedly found on the wrong end of a negative story in the national press. Sometimes you can’t avoid unhelpful coverage, but by getting in early, calmly getting the story straight and then communicating through it, we were able to mitigate the impact of the story.
- Supporting a long-standing client through a rapid period of change including acquisitions in Europe and the US. It’s exciting to watch as this business, which we have worked for over several years, has grown from a family concern to a private equity-backed global player. See more here.
- Organising social media influencer events and visits, including Festival Place and Portsmouth’s iconic Spinnaker Tower. On a related note, you can see the powerful results of our campaign to launch the Spinnaker Sky Bar.
- Successfully creating TV opportunities for a regional organisation supporting vulnerable people in the community. Community First is the voice of the community and voluntary sector in Hampshire and beyond, and reaching a regional audience is important to highlight the support it offers. TV spots on BBC South have proved invaluable in achieving this.
- A niche content and social media project, specifically targeting farmers, for a client in the water treatment industry. National coverage is great, but often it’s far more effective to target audiences where they are most active, whether that’s in specialist media, social media groups or trade events – usually all three!
- Devising a year-long community campaign for a commercial property client celebrating 20 years in the industry. Kingsbridge (formerly Kingsbridge Estates) has established itself as a leader in the South and continues to grow, developing a series of exceptional industrial and office schemes. Our Platinum Pledge campaign celebrates its work to date while supporting local causes including Chichester Foodbank – see more here.
- Watching with satisfaction as a series of Polymedia awards submissions have resulted in nominations and wins for our clients. We absolutely love to see it!
