Media Training Agency

Designed for those who are new to media, this half day course covers the basics. In a session specifically designed for your business, we look at:

• The various reasons why you may be interviewed by media
• How to develop and communicate key messages concisely and effectively
• The do’s and don’ts of print and broadcast interviews

Often we conduct interviews at the start and end of the sessions to measure progress throughout the day, and give constructive feedback to help hone your media handling skills.

Designed for those with some knowledge of media but looking to hone interview skills. Often these are senior players in a business who may find themselves involved in complex or challenging scenarios.

In a session specifically designed for your businesses, we will revisit media interview basics, do’s and don’ts before putting your skills to the test in a realistic interview scenario tailored to job roles.

Often we work with a broadcast crew to record interviews before giving constructive feedback on performance.

Following further, more advanced training on interviews, potential pitfalls and the techniques used by journalists to provoke a response, we carry out a more intensive interview and again review performance.

This course is designed for teams who are looking at strengths and weaknesses and message reinforcement. As well as covering media handling techniques, we will work with your team to identify potential crisis points or areas of media interest, and how best to deal with them.

These sessions are usually held at senior level to cover a variety of scenarios – positive and negative – that require engaging with media.

Each programme is developed with the experience and roles of individual team members in mind, and interviews are often carried out with a broadcast team for additional realism and to enable footage to be reviewed for feedback.