PREPARED FOR ALL EVENTUALITIES
Bespoke Media Training
Media interactions can be of huge benefit when it comes to raising profile, reaching target audiences and strengthening your brand message.
However, media needs to be handled with care – one interaction can make or break your business and its public image.
While there are huge benefits to achieving media coverage, it also carries risks – and without the right media training to minimise those risks, you could do your business more damage than good.
Our bespoke media training courses will equip you with the skills you need to confidently navigate any media encounter – whether it’s on a positive or a negative topic.
Our uniquely expert team of former journalists blended with PR specialists means we don’t just teach you how to interact with interviewers. We’ll ensure you deliver your key messages with clarity, impact and confidence.
Whether you’re preparing for a crisis, looking to boost your business’ profile or enhance your communication skills, our tailored training ensures you can master the media.
Prepare your team for media success.
MEDIA TRAINING TO MEET YOUR GOALS
Our strategic approach to media training
There are some fundamentals to media training: preparation before your interview, confidence, understanding what journalists want. Without these fundamentals, you could damage the reputation of your business.
But that doesn’t mean that’s all there is to it. To truly perform effectively with the media, you need to understand how it can work with (or against) your business.
Our bespoke media training is tailored entirely to your business’ unique needs and challenges. It’s not a one-size-fits-all approach.
We take a deep dive into your business goals, making sure our media training aligns with them. We’ll train you on how to interact effectively with the media, but we’ll also work on your strategic messaging – something you won’t get with other media training services.
You’ll understand how to manage relationships with journalists, deliver concise and impactful messages and get an insight into the intricacies of media engagement.
A good technique but a lack of strategic messaging is a missed opportunity. Our training allows you to get the most out of every interaction with the media.
Media training courses
You don’t just get generic media training with Polymedia. Our courses are tailored to meet the varied – and often quickly changing – needs of your business.
Our courses come in three different stages, depending on the needs of your business and your people and their current media experience level.
Introduction to handling media
Our introductory half-day course is perfect for those new to media engagement. It covers:
- the reasons you may be interviewed by the media – including journalists’ potential ulterior motives
- the fundamental dos and don’ts of handling broadcast and print interviews
- what journalists are looking for
- building the confidence needed to present your key messages effectively
We’ll carry out a mock interview at the beginning and end of your course to measure your progress and provide constructive feedback.
Intermediate media training
For those with some media experience, our intermediate course hones your interview skills further.
In this course, we’ll:
- focusing on managing more challenging questions and complex issues
- cement the dos and don’ts in media interviews, including body language
- test you with realistic mock interviews related to job roles
- cover advanced techniques that include recognising potential pitfalls and the techniques journalists use to provoke an emotive response
- carry out more intensive interviews that we record with a broadcast crew to thoroughly review.
Media training to respond as a team
Presenting a united front is critical when it comes to media interviews. This crisis communication training is designed for senior management teams who want to improve their strengths, eliminate weaknesses and reinforce strategic business messaging.
This course will:
- cover advanced media handling techniques
- identify potential crisis points or areas of media interest so you’re always prepared for them
- cover a variety of realistic scenarios, both positive and negative
- be tailored to each senior executive‘s individual roles and experience
- carry out mock interviews with a broadcast team of real journalists for realism and detailed feedback
Crisis media handling
In a crisis, it’s essential to remain composed. You’ll face tough interviews with difficult questions and it’s essential to know how to handle it. You can’t afford to be goaded into negative or brash responses. When things go bad, you can still effectively manage the reputation of your business thanks to our bespoke training.
In this one-day course for senior leaders, you’ll:
- understand crisis planning
- be able to create a crisis comms plan
- gain the skills to remain calm in the most challenging interviews
- emerge with a strong and resilient crisis media handling process.
They are always professional, client focused and dedicated to providing creative and innovative ideas that support our objectives.
Our bespoke media training process
Our thorough process means we’ll deeply understand your business goals and how you can achieve them through media engagement. This is what drives every training course and maximises its efficacy.
Our clients include...
Polymedia have a proven track record of delivering successful campaigns for clients nationwide for over 20 years.
View a collection of our work.
Experience media training that goes beyond the basics.
Why choose Polymedia for your media training?
Expert-led training
Not only will you learn insider tips and tricks from our former senior journalists, but you will also get insights into how to effectively communicate your key messages with our PR and communications professionals. This blend of expertise means you receive training from those who understand the media inside out and learn how to leverage it for your business’s benefit.
Strategic messaging focus
Effective media skills require more than the ability to respond to PR crises or requests for comment. Leverage every opportunity afforded to you by the media by using them to reinforce your brand messages. This means every interaction you have with the media can align with your strategic business objectives, allowing you to deliver stone, concise messages that resonate with your target audience.
We pride ourselves on being strategists who work intelligently, quickly, and flexibly, leading your campaigns or helping to feed into them with the determination to make a visible difference.
Bespoke training tailored to your needs
We don’t believe in one-size-fits-all solutions. Every training session we conduct is tailored to your specific business requirements, potential risks and the unique dynamics of your team.
Whether your urgently need crisis media training, want to refine you day-to-day communication skills or take advantage of high media demand, our bespoke media training services are designed to meet your needs.
Realistic and practical exercises
Our training includes mock interviews, realistic scenarios and practical workshops, providing you with hands-on experience that prepares you for real-world media interactions.
The feedback from our expert trainers helps you refine your approach and build confidence.
IMPROVING THE VISIBILITY OF YOUR ONLINE PRESENCE
Unlock the benefits of professional media training
Media training means you and your business are always prepared, should crisis strike or opportunities arise. As well as giving you the composure and confidence to interact with the media, you’ll be able to maximise every request and turn it into a win for your business.
Increased confidence in media interactions
If you’re new to media – especially broadcast or video – interviews can seem daunting. Our powerful training will give you the composure and confidence needed to deliver your key messages succinctly, powerfully and convincingly – whether it’s a scheduled appearance or a crisis situation.
Our expert journalists will help you understand what to expect and prepare for every eventuality.
Choosing the right spokesperson
Often, the person you think will be the right spokesperson, whether in times of crisis or ad-hoc commentary, won’t be best-suited.
We know what journalists want, and who they want to speak to. We’ll help you understand who’s best for each media opportunity.
Enhanced communication skills across the board
With our media training, you won’t just improve you and your team’s interview composure. You’ll be able to apply these key communication skills into other areas of your role.
The ability to deliver clear and concise messages, manage difficult questions and handle high-pressure situations are essential skills that you and your team can use to demonstrate improved leadership.
Get in touch
Call for an informal chat, complete the form or email us and get a quick response.
01329 822 866
Take control of your media presence with Polymedia
Media interactions are more than just interviews—they’re opportunities to shape your brand’s narrative and connect with your audience. Don’t leave these critical moments to chance.
Don’t leave your media interactions to chance – book your free consultation today and take the first step toward mastering the media.
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