PR. BRAND. DESIGN. WEBSITES. MARKETING.
Branding Services
Polymedia’s branding services transform businesses. Struggling to stand out? We’ll craft your unique identity. Worried about connecting with customers? Our tailored approach resonates with target audiences. Seeking market success? A strong brand is your foundation.
From startups to established companies, we’ve got you covered. Let us help you create a brand that captivates, differentiates, and drives growth in today’s competitive landscape.
We craft brands that mirror your strategic vision and business goals. Our expert approach blends identity design with emotional impact. It builds trust and connection with your existing and potential audiences.
A strong brand sets new ventures on course for success and keeps established firms sailing smoothly. We offer a no-cost first meeting to explore how our branding expertise can propel your business forward.
Whether you’re just launching or looking to refresh, we’ll chart a course to elevate your brand and navigate market waters with confidence.
WHO YOU ARE AND WHAT YOU STAND FOR
What is branding?
Branding is more than just a logo or a catchy tagline; it is the very essence of your business. It encompasses your brand DNA, visual identity, and core values. Effective branding connects emotionally with your target audiences. It captures their attention and builds trust over time.
Apple, Disney, and the BBC exemplify brand success. Their distinct identities resonate powerfully with audiences, evoking instant recognition. These companies embody clear, compelling values that strike a chord with consumers.
When customers see their own ideals reflected in a brand, it sparks a connection. This alignment breeds engagement, nurtures loyalty, and builds lasting trust. Strong brands transcend mere products, becoming symbols of shared beliefs and aspirations.
The consultancy branding exercise took us on a journey of our business before we launched a subsidiary. The creative design process, driven by the clarity of consultancy and a superb creative team was invaluable.
Our Approach to Brand Strategy
We craft tailored brand strategies at Polymedia, aligning with your business goals. Our systematic approach delves into your commercial aims and brand uniqueness. Through a meticulous process, we uncover insights to shape your distinct market identity and drive success.
MAKING IT HAPPEN
Integrated campaign planning
Brand strategy
Every Polymedia campaign is devised to respond to your commercial objectives, although our brand strategy exercises are often about establishing those before moving on to the next more tactical stage.
As a branding agency our branding team works with all shapes and size of organisations offering branding services, from entrepreneurial start-ups to global businesses and charities to community initiatives.
We start with an assessment of where you are and review where you want to be. In its simplest form that might just be a discussion with you where we challenge and offer insight. It may involve on-site audits, discussions with a raft of stakeholders, strawpoll surveys and confidential analysis.
Branding services workshop
The next stage is usually a brand workshop. These are designed so your senior players or other groups you might identify, have the opportunity to express their understanding of what the business strategy is, what the organisation stands for, what its customer looks like, which audiences and stakeholders are important to them and why.
Every workshop is facilitated by a Polymedia director, objective, independent and informed. They chair the brand identity discussions and are responsible for development of an overview report and an action plan to take the brand from its current position to achieve its strategic goals.
An initial meeting to discuss brand development or a brand strategy workshop is free of charge and with no obligation.
IMPROVING THE VISIBILITY OF YOUR ONLINE PRESENCE
Tailored Branding Solutions
At Polymedia, we understand that every business is unique, and so are its branding needs. Our tailored branding solutions are designed to meet the specific requirements of your business, ensuring that your brand stands out in your industry and connects with your target customers.
Custom Branding Strategies
Our approach to branding is not one-size-fits-all. We develop custom branding strategies that align with your business goals and market positioning.
Whether you need a complete brand overhaul or specific branding services, we create solutions that drive results. This includes product branding, employer branding, and digital marketing strategies tailored to your needs.
Sector-Specific Branding Expertise
We have extensive experience working across various sectors, from start-ups to global enterprises. Our team understands the nuances of different industries and crafts branding solutions that resonate with the specific target audiences of each sector.
Our goal is to ensure your brand message is clear, compelling, and relevant.
Comprehensive Branding Services
Our comprehensive branding services cover every aspect of brand development, from strategic planning to execution. This includes identity design, creating marketing materials, and developing cohesive brand messages.
We work closely with you to ensure that every element of your brand reflects your company values and engages your target audiences effectively.
Brand and the DNA of our clients' business
Why Choose Polymedia?
Extensive Experience and Expertise
With over 30 years of experience in the industry, Polymedia has a proven track record of delivering successful branding strategies for a diverse range of clients. Our team comprises seasoned branding specialists who bring extensive experience and deep industry knowledge to every project. Our expertise spans various sectors, enabling us to craft tailored branding solutions that meet your unique needs.
Director-Led Services
At Polymedia, all our brand development services are director-led. This means you will be working with senior branding specialists who have the commercial understanding and strategic insight needed to drive your brand’s success. Our directors are involved in every step of the process, ensuring that you receive high-level strategic guidance and personalised attention.
Comprehensive, Customised Solutions
We offer a wide range of branding services, from strategic brand planning and identity design to marketing material creation and brand management. Our bespoke approach ensures that every solution is tailored to your business objectives and market dynamics. Whether you are a start-up looking to establish a strong brand foundation or an established business seeking to refresh your brand, we have the expertise to deliver results.
Proven Success and Client Satisfaction
Our success is reflected in the satisfaction of our clients. We have helped numerous businesses enhance their brand presence and achieve their commercial goals. Our clients appreciate our honest, sharp-thinking, and straight-talking approach, as well as our commitment to delivering measurable impact.
IMPROVING THE VISIBILITY OF YOUR ONLINE PRESENCE
Strategic Brand Management
Effective brand management is crucial to maintaining your brand’s integrity and ensuring its ongoing success. At Polymedia, we offer strategic brand management services to help you continuously refine and enhance your brand, ensuring it remains relevant and impactful.
Ongoing Brand Guardianship
Once your brand has been developed, it is essential to have a system in place to maintain its consistency and integrity. Our brand guardianship services involve regular reviews and updates to your brand strategy and guidelines. We monitor your brand’s performance and ensure all branding efforts align with your core values and objectives.
Brand Performance Analysis
We use advanced analytics and performance metrics to evaluate your brand’s effectiveness. This includes monitoring customer engagement, customer experience, and market perception. By analysing this data, we can make informed decisions and strategic adjustments to enhance your brand’s impact.
Adapting to Market Changes
Markets are dynamic, and your brand needs to adapt to stay competitive. We help you stay ahead of industry trends and shifts in consumer behaviour. Our team provides strategic recommendations to ensure your brand evolves in response to changing market conditions, keeping it relevant and engaging.
Integrated Communication Strategy
A cohesive brand message across all communication channels is vital. We develop integrated communication strategies that ensure your brand’s message is consistent and clear across all platforms, including social media, digital marketing, and traditional media. This integrated approach helps to strengthen your brand’s presence and reach.
Our clients include...
Polymedia have a proven track record of delivering successful campaigns for clients nationwide for over 20 years.
View a collection of our work.
Get in touch
Call for an informal chat, complete the form or email us and get a quick response.
01329 822 866
Contact Us
Ready to elevate your brand to new heights? At Polymedia, we are committed to helping you achieve your branding goals with our expert services. Whether you need a comprehensive brand strategy, identity design, or ongoing brand management, our team is here to assist you.
We offer a free initial consultation to discuss your branding needs and explore how our services can benefit your business. Our team is ready to provide you with strategic insights and tailored solutions to enhance your brand’s presence and impact.
Featured News & Blog
NEWS
Case Study: Strategic communications and brand positioning support HR leader’s growth
Good communications strategy and planning isn’t just about a brand, media or content – it’s about how all these align and pull together to help a business thrive and achieve its goals.
NEWS
Influencer Marketing Success: Maximising Brand Identity Alignment for Outstanding Results
Influencer marketing, if done right, can reap many rewards for your brand. With Gen Zers trusting their preferred influencers more than celebrities and 78% of...
NEWS
Brand Alignment Explained: Achieving Strategic Consistency For Business Success
Understanding and achieving brand alignment helps businesses to stay competitive and maintain long-term relationships with customers. Brand alignment refers to how consistently your business communicates...
