Brand positioning, website and communications
National media coverage
Top industry award win
The team at green energy specialists EE Renewables are the nation’s number-one solar and battery installer after a year that has seen the business go from strength to strength with PR and marketing support from Polymedia.
The accolade from Octopus Energy caps off 12 months of change for the Hampshire business, which provides solar panels, home battery storage, air source heat pumps and more.
The business initially came to Polymedia for PR support with the intention of distributing a media release to mark 10 years of trading.
Early conversations quickly showed a bigger opportunity. EE Renewables needed clearer positioning and a stronger profile that reflected its team’s expertise in a highly competitive market.
We began with a strategy session which helped pull out key messages, and helped identify business priorities, including getting the balance right between working on local authority frameworks and marketing directly to consumers.
The business’s website wasn’t doing the team justice, and so our first task was to build a new one at www.eerenewables.co.uk which clearly set out the team’s expertise and provided a much clearer user journey.
Ongoing content, including guides, news and blogs, has helped improve search visibility, with the business consistently ranking highly on Google Search. Regular customer communications via email and social media have directly contributed to an increase in sales to residential customers.
Polymedia has also secured national, regional and specialist media coverage, with customer case studies featured in The Sun, energy website The Eco Experts, and local press.
Polymedia also supported with regional and national award entries, including the one that resulted in the Octopus win.
”As a business that had been established for 10 years, it was time for us to build on our strengths, address areas for improvement and ensure EE Renewables was on a strong footing for growth over the next decade and beyond.
I can’t thank Polymedia enough for their support over the past year, which has seen our business grow in stature and profitability and has culminated in a prestigious national award.
The team are just brilliant - strategic, intelligent, easy to work with and they always have the goals of our business at the heart of everything they do. I couldn’t recommend them more strongly.
Simon Edwards, CEO at EE Renewables
