Digital PR Agency

As media relations specialists, we’ll always secure quality coverage in the relevant publications that matter to your business, whether that’s national media, sector publications or local media outlets. Our coverage builds credibility and drives referral traffic.

Want to see your business go viral? Hijacking trending topics, known as newsjacking, is an effective way to secure high-value national and regional coverage by reacting to, or providing commentary on, breaking news and current events. It’s a powerful and essential element of digital PR.

There’s no point driving traffic to a poorly designed website that isn’t optimised for user experience or SEO.

Our website design and development services ensure your site not only looks great but also supports your digital PR efforts, making it easier for search engines to find and rank your content.

Digital PR and SEO are the perfect pairing. Link building provides authoritative links that boost your search engine rankings, but they alone can’t optimise your site.

Our data-led SEO services cover technical fixes, new optimised content and on-page optimisation to enhance your online visibility.

Content is the cornerstone of digital PR – but it also needs to serve a purpose. We specialise in creating compelling content that resonates with your target audience and supports your organic strategy.

From blog posts to thought leadership pieces, our content marketing strategies drive organic traffic and build brand authority. It’s not content for content’s sake.

Social media and influencer marketing works in synergy with your digital PR activity campaigns, amplifying your brand message and increasing reach.

Our services, which include paid social media promotions, build a strong online presence for your brand, enlisting trusted influencers to build authority.

Digital PR blends elements of traditional PR coverage with SEO. But the type of content differs from old-school PR. We’ll place newsworthy content from your business on majorexternal publications and websites to generate high-authority links and referral traffic to your website, which will boost your SEO.

Digital PR is important because it signals to Google that your business is trusted and important enough to generate high-quality links from websites that are well-known or have a high domain authority. It can also generate traffic if you link back to flagship assets on your site.

Want to see your business go viral? Hijacking trending topics, known as newsjacking, is an effective way to secure high-value national and regional coverage by reacting to, or providing commentary on, breaking news and current events. It’s a powerful and essential element of digital PR.

Here are some examples of digital PR campaigns:

• A reactive comment on a breaking news story from someone in your business with authority on the subject
• Multiple pieces of coverage on a dataset that’s unique to your business, with a backlink to your website to view the full dataset
• An expertly written article on a topic that’s important to your niche audience, with advice or commentary that makes it valuable content.

What’s the difference between digital PR vs traditional PR?

Traditional PR and digital PR are both tools in the communications toolbox, and are most effective when used together. When we think of traditional PR, we might think of print media, brochures, broadcast and events, while examples of digital PR include social media, blogs, Google ads and search engine optimisation. We tend not to separate the two – after all, it’s all PR, and we choose the right most effective blend of tools to deliver maximum impact.

Digital PR itself is not content marketing, but it can fit into your content marketing strategy – and vice versa. By creating high-quality, informative content that generates high-value pieces of coverage and relevant links, you can position your business as a thought leader in your niche – which is often a key goal of content marketing.