Strategic PR | Polymedia | PR Agency

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Strategic PR services

Consumer and business to business

Public relations should be all about impact, not noise.

That principle drives all our communications campaigns, whether it’s for our consumer or business to business clients.

What do we mean by “impact, not noise?”. To us, it’s simple. It’s about getting the right messages to the right audiences, in the most effective way. Strategic PR is not about sending press releases out into the void. It’s not about relentless social media posts without purpose. And it’s definitely not about vanity – it’s about delivering to the bottom line.

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The bigger picture

PR strategy

Objectives, strategy and evaluation are crucial. It’s about talking with the people who matter to you, engaging with them, painting your brand picture and creating relationships - all to achieve your commercial objectives.

Every business is different, so we start with the fundamentals of strategic PR – what’s unique about your organisation? What sets it apart from your competitors? What are your goals and aspirations, and what barriers are in the way of those?

Who are you trying to reach? And, crucially, what’s important to them and where do they get their information?

Only with a clear understanding of what you need to say, and who you want to say it to, can you go on to communicate with maximum impact.

For some businesses, that means starting with brand development, or a new website, and launching the campaign from there. For others, it’s about building on existing foundations and finding new ways to influence, sell, recruit and retain.

PR services with purpose

Once we have established that the fundamentals are in place, we begin with the task of finding and reaching out to your audience.

We craft our integrated campaigns from a host of PR and brand disciplines - traditional media, blogging, social media, web development, digital marketing, e-communication, marketing communications, networking, design and print. Wherever your target customers, stakeholders or influencers are, that’s where your brand needs to be.

Intelligent campaigns

Polymedia consumer and business to business strategic PR services are delivered by an experienced team made up of former senior journalists, marketers and digital specialists. Every campaign is led by a senior director who is hands-on, driving the campaign, challenging, evaluating and constantly developing.

Consumer PR

We’re a specialist consumer PR and marketing consultancy and understand that strategic communication in the consumer world is all about impact. 

That impact is created by delivering your objectives, whatever they may be. Those objectives, the strategy to achieve them and the evaluation of our campaigns are all crucial to our success.   

Our award-winning B2C team has worked with clients of all shapes and sizes – from destinations, Michelin starred restaurants, hotels, visitor attractions, holiday parks and shopping centres to waste companies, housebuilders, airlines, online retailers, local authorities and charities.  

We work intelligently, quickly and flexibly, leading your campaigns or feeding into them, determined to make a visible difference to your brand - usually with a splash of personality and humour thrown into the equation. 

B2B PR

We understand that strategic communication in the B2B world is all about impact.  

That impact means delivering your objectives whatever they may be. Those objectives, the strategy to achieve them and the evaluation of our campaigns are all crucial to success.   

Our award-winning specialist B2B team has worked with clients of all shapes and sizes – from PLC to entrepreneurial start-ups, professional services firms, commercial property agents, and built environment businesses, to technology and IT companies, manufacturers, business organisations and local authorities.   

Each client looks for something different from us. It’s what makes our job so interesting and we’re always happy to identify and deliver exactly that. So we work intelligently, quickly and flexibly, leading your campaigns or feeding into them, determined to make a visible difference.  

In the last decade B2B marketing has focused much more on genuine engagement - talking with people not at them. For those in this arena that often means treading a fine line between professionalism and personality. 

Crafting integrated campaigns from a host of strategic PR and brand disciplines, we harness traditional media, blogging, social media, web development, digital marketing, e-communication, marketing communications, networking, design and print. 

They are always professional, client focused and dedicated to providing creative and innovative ideas that support our objectives.