Law firm marketing: top tips for branding & positive PR in the legal sector
Reputation was once enough to attract clients to your law firm. But with your competitors taking advantage of digital marketing and positive PR coverage, it’s...
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Brand monitoring: tools and techniques to enhance insights
The perception of your brand can make or break your business. But how can you truly understand how people see your business? By using the...
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Case Study: Strategic communications and brand positioning support HR leader’s growth
Good communications strategy and planning isn’t just about a brand, media or content – it’s about how all these align and pull together to help a business thrive and achieve its goals.
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Carrots, gnomes and a celebrity-packed mystery: The Polymedia verdict on 2024’s Christmas ads
It’s the time when there’s a bumper crop of TV and online festive promos from big brands hoping to grab your attention, and your hard-earned money. But are any of them actually good?
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How to do a competitor analysis: strategic tools and tips for success
Competitor analysis helps you understand market trends, strengths and weaknesses that can shape your business strategy. It’s not just about knowing who your competitors are...
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