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Carrots, gnomes and a celebrity-packed mystery: The Polymedia verdict on 2024’s Christmas ads

It’s the time when there’s a bumper crop of TV and online festive promos from big brands hoping to grab your attention, and your hard-earned money. But are any of them actually good?

Five women of different ethnicities sitting at a table in an office, with papers on the table, whiteboards and tablets.
NEWS

How to do a competitor analysis: strategic tools and tips for success

Competitor analysis helps you understand market trends, strengths and weaknesses that can shape your business strategy. It’s not just about knowing who your competitors are...

NEWS

PR crisis management: strategic solutions to safeguard your brand

Crisis can strike at any time. Having a strategy in place can help you respond swiftly and effectively when it happens. PR crisis management is...

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The power of micro and nano influencers

NEWS

Influencer marketing success: maximising brand identity alignment for outstanding results

Influencer marketing, if done right, can reap many rewards for your brand. With Gen Zers trusting their preferred influencers more than celebrities and 78% of...

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