Hampshire Fare, the organisation that supports, represents and promotes more than 350 regional food and drink businesses were looking for a new website, built on strategic foundations.
The brief was to establish a strategy to appeal to the consumer, the foodie, to encourage them to visit the website regularly and engage with the content.
Polymedia designed and developed what is in effect a lifestyle magazine website with a searchable directory of their members across Hampshire and the Isle of Wight.
Those members include producers and farmers, but also the chefs, bakers, pubs, farm shops and host of businesses working in the regional food, drink and craft community.
The site showcases this local talent and includes features on locations, sectors, markets, offers, competitions, events and member’s news.
All communications from social media to e-marketing will now drive traffic to the website, in a holistic, integrated comms strategy.
The site was created to a tight budget and in just eight weeks with plenty of challenges along the way, including transferring detailed member data from the old site which was a decade old and into the new one.
It also has a private member portal area and tagging and categories to ensure extensive commercial functionality.
