In a world where brands are fighting for their five minutes of Instagram fame, creativity has become key.
For lifestyle brands in the crowded travel and tourism marketplace, standing out and being seen by your audiences is never easy.
Intelligent packaging can elevate a brand far beyond its standing, help it get noticed among influencers with some clout and deliver key business objectives.
Careys Manor and SenSpa in the New Forest wanted to be on the radar of Londoners looking to escape for a weekend – so the ‘Weekend Train from Waterloo to Wellbeing’ package was born.
The basis of a journalist’s invitation to review the hotel and spa was developed to meet more of the client’s commercial objectives and KPIs.
It had a direct appeal to target audiences, raising awareness, increasing engagement and positioning a lesser-known brand as intelligent, modern and informed. It supported targeted SEO which in turn directly impacted bookings. Finally, it was a peg for media and influencers, even for those who were unable to take up the package.
Impact. Not noise.