BRAND AND PLANNING
Launch of revolutionary new product
STRATEGIC MESSAGING
Core messaging and key target audience identification
ENGAGEMENT
Market launch into UK utilities sector
SAFETY-FOCUSED CUTTING TOOL
Overview
Inventor Drew Bartlett approached Polymedia to help launch a safety-focused cutting tool designed to reduce the risk of operators suffering cable strikes, caused by cutting through to live wires during electrical duct inspections and repairs.
Following successful trials with UK Power Networks, the product was ready for wider commercial rollout across utilities and contractor markets.
SUREDUCT
Results
We developed the SureDuct brand, including product naming, positioning and messaging, focusing on safety, risk reduction and operational efficiency.
A new website was created to communicate the product’s benefits clearly, supported by video content demonstrating real-world use cases.
The launch campaign targeted key trade and industry audiences, securing coverage in specialist health and safety and electrical publications, and establishing SureDuct as a must-have safety solution for distribution network operators and related contractors.
Launching a brand new product to the electrical industry was a hugely daunting task. The team at Polymedia took us through the whole process step-by-step, making the entire experience thoroughly enjoyable, and more importantly successful. Awesome job.
SureDuct
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