Strategic new website for the foodie CIC Hampshire Fare and its 350 members

STRATEGY

Strategic new website with significant CMS functonality

POSITIONING

Consumer focused lifestyle magazine website

ADVANCED CMS AND FUNCTIONALITY

Integrated platform supporting 350+ members

Hampshire Fare website on a range of devices

CONSUMER MAGAZINE STYLE WEBSITE

Overview

Hampshire Fare, the organisation representing more than 350 food, drink and craft businesses across Hampshire and the Isle of Wight, wanted a new website built around a clear communications strategy.

The aim was to attract consumers, encourage repeat visits, grow membership, and create a stronger platform for promoting its members

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SUPPORTING 350 FOODIE MEMBERS

Results

Polymedia designed and delivered a lifestyle-led website that combines engaging editorial content with a fully searchable member directory, creating a central hub for the region’s food and drink community.

Delivered within eight weeks and to a tight budget, the site integrates member data, a private portal and commercial functionality, while providing the foundation for an integrated communications strategy that drives traffic through social media, email marketing and content campaigns.

As members this is our ‘stand out’ ad in their Local Produce Guide, which is printed and can be viewed as a turning page guide on the Hampshire Fare website.

An advert featuring an orange tomato standing out against small red ones

We’ve been working with Polymedia for three years now, and it’s always a pleasure to work with the team. They combine strong strategic thinking with creativity, a real understanding of our membership community and a genuine passion for what they do.

From developing the new Hampshire Fare website to working with us on our annual Local Produce Guide, they’ve been a fantastic partner. Their ability to understand our objectives, bring ideas to the table and work collaboratively makes such a difference. And being fellow foodies certainly helps!

I can’t recommend Polymedia highly enough. They’re a great team to work with, and we really value the relationship we’ve built with them.

Natasha Dochniak, Commercial Director at Hampshire Fare

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