DELIVERING COMMERCIAL OBJECTIVES
RAISE YOUR PROFILE
Strategic PR services...
A PR strategy agency can raise your profile, foster awareness and understanding of your brand, strengthen reputation, build credibility, influence decision-makers and create consistent momentum across the channels that matter most to your business.
A strategic, integrated PR campaign ensures all your communications are planned, purposeful and measurable – that you get maximum return from your investment in public relations.
The senior Polymedia team are experienced PR strategists. As a director-led consultancy, we ensure your strategy is driven by highly experienced senior PR professionals.
They then lead our team of specialist consultants to develop target audiences and brand messages for each and plan a fully costed integrated PR campaign using the tactics best suited to deliver your commercial objectives within your budget.
What our PR strategy services include
First, we need to know what you want your PR to achieve. What are your commercial objectives? To sell, promote, position or influence, to grow, recruit or retain – or a blend of these and others.
To determine this, we enquire, we consult, we collaborate and we challenge. Only then do we turn to devising that integrated PR strategy and then from that, the tactical campaign planning.
It’s all about understanding your brand and its connection with your audiences. Talking with the people who matter to you, engaging with them, painting your brand picture and forging relationships.
Communicating with clarity is dependent on this process.
Only when it’s complete do we begin the process of planning using tactical and strategic PR services.
Target audience identification
We identify the target audiences that your business needs to engage with. That might be customers or potential customers, staff, talent, communities, regulatory bodies or political or other stakeholders.
Core message development
We then develop a clear, consistent tone of voice for your brand, and bespoke messages for each of those audiences.
Channel and media mix planning
We identify which channels and platforms we can best reach those various audiences on.
Integrated campaign planning
We respond to the strategy by producing a detailed and structured integrated PR plan.
KPI and reporting framework
We set out how success will be measured, with meaningful KPIs agreed between us and then begin the strategic campaign roll out.
What is strategic PR?
A PR strategy responds to your business goals and your marketing and communications objectives.
With a clear understanding of what you want to achieve, the strategy addresses the best way to represent yourself and communicate to deliver to those business aspirations.
It addresses your brand, your target audiences and bespoke messages for each, and which channels will be most effective at reaching them.
Meticulous, integrated campaign planning by a PR strategy agency then turns strategy into practical activity, with clear priorities, timings, responsibilities and opportunities. Measurement ensures that activity is reviewed against meaningful outcomes, evaluation metrics that we regularly report on.
In simple terms, a PR strategy gives your business direction in all its communications making them focused, consistent, effective and delivering maximum ROI.
WHY CHOOSE POLYMEDIA FOR PR STRATEGY?
An experienced team
Polymedia has specialised in strategic PR campaigns for three decades. Our director-led approach means every client account is driven by a Polymedia director, a senior player in the industry who leads a team of specialist consultants.
We are flexible and accountable with a strong focus on evaluation and ROI.
It’s always a joy to work with Polymedia – they are like an extension of the team. Working directly with a wide range of stakeholders, they play an important role in strengthening our position as thought leaders in the sector. They quickly get to grips with complex, technical subjects, bringing a level of understanding that allows them to add real value. They’re not afraid to challenge where it matters, helping ensure activity always delivers impact.
Jisc
Latest News
Food & Drink event support for Business South
Support for the Central South Food & Drink Trade EXPO
Read more →
Latest News
Supporting a brand at a milestone
Rebellion Marketing is a successful digital marketing agency originally centred around the distinctive personality of...
Read more →Sector Expertise
Some specialist sectors
WORK WITH US
FAQs
What is a PR strategy and why do I need one?
A PR strategy looks at your commercial objectives and outlines how your business communicates with the audiences which make a difference to those. It defines who you need to reach, what you need to say, which channels you should use and how activity will be measured.
Without a PR strategy, communications can focus on activities which just create noise, but don’t impact on what you’re trying to achieve. They can become reactive, inconsistent or disconnected from your wider business goals.
A strong strategy gives your integrated PR campaigns direction and purpose, delivering high-impact measurable campaigns with maximum return on your investment.
How long does it take to build a PR strategy?
The time needed to build a PR strategy depends on the size of your business, the complexity of your audiences and the level of planning required. For many businesses, a focused PR strategy can be developed very quickly, usually as part of an instruction for an ongoing public relations and communications campaign.
How much does PR strategy cost?
The cost depends on your business and the complexity of your communications needs. Our strategy services usually form the first stage of an ongoing PR campaign. Our costings are always transparent, and we are always happy to offer an initial consultation before preparing a tailored proposal and cost.
What is the difference between PR strategy and PR execution?
PR strategy is the cornerstone of any PR campaign. It sets the parameters to deliver to commercial objectives, what needs to be achieved, why and how. It includes an outline of audiences, messaging and tone of voice and ensures that your PR activity is focused, consistent and aligned with your wider business goals.
PR execution is the detail of campaign planning responding to the strategy and the roll out of that campaign plan.
How do you measure the success of a PR strategy?
The success of a PR strategy and campaigns should be measured against KPIs – clear objectives agreed at the start.
Accountability and evaluation are important to us and we report monthly on the progress of campaigns and our activity, documenting performance against KPIs, and reviewing the month just passed and the coming month at a meeting.
Ready to discuss your strategic PR campaign?
Join our community of highly satisfied clients and achieve commercial results with your digital PR campaigns.
01329 822866
Book a free consultation
We'd love to talk with you
Whatever your sector, whatever your objectives, we’d love to meet with you to discuss your business and how our public relations agency can help.
This initial PR consultation is without charge, and from there, we develop bespoke proposals tailored to your business and its objectives.
Get in touch for a chat about how we can deliver impact-not just noise-for your business.
Featured News & Blog
NEWS
Food & Drink event support for Business South
Support for the Central South Food & Drink Trade EXPO
NEWS
Hard-hitting impact for energy and solar experts
Brand positioning, new website and national media coverage for renewables business.
NEWS
Launch of one of the UK’s largest Biodiversity Net Gain projects
Ongoing integrated comms for Halnaker Hill Farm, a landmark biodiversity and renaturing project.