STRATEGY
Elevating event for food producers and buyers
FOUNDATIONS
New name and visual identity
RESULTS
Increased buyer, seller and visitor numbers
CENTRAL SOUTH FOOD & DRINK TRADE EXPO
Overview
Business South commissioned Polymedia to support the evolution of its long-established annual food trade event, which brings together food, drink, hospitality and retail buyers with producers from across the Central South.
With almost two decades of success behind it, and its 20th anniversary coming up in 2027, the event already had a strong reputation and an established audience.
Our role was to refresh and sharpen its positioning, helping the region present itself as a leading UK food and drink destination, and prepare for its 20-year milestone.
EXPO
Results
Working closely with the Business South team, we developed a new name for the 2026 event – the Central South Food & Drink Trade EXPO – alongside a refreshed visual identity.
The repositioning puts the region’s exceptional produce, producers and ambition at the heart of the event, while retaining the elements that have made it successful.
The event saw an uplift in both buyer and food producer attendance, along with interest from new prospective buyers for the 20th anniversary event, which will take place in 2027.
Always responsive and helpful, the team went above and beyond to help make our event a resounding success and we look forward to building on the strong foundations they helped us to build.
Business South
Let's chat
01329 822 866
Book a free consultation
We'd love to talk with you
Whatever your sector, whatever your objectives, we’d love to meet with you to discuss your business and how our public relations agency can help.
This initial PR consultation is without charge or obligation – from there, we develop bespoke proposals tailored to your business and its objectives.
Get in touch for a chat about how we can deliver impact, not just noise, for your business.
Featured News & Blog
Hard-hitting impact for energy and solar experts
Brand positioning, new website and national media coverage for renewables business.
Strategic new website for the foodie CIC Hampshire Fare and its 350 members
Hampshire Fare, the organisation representing more than 350...
Convey professionalism, knowledge and warmth – our brief for the Whites estate agents website
Convey professionalism, knowledge and warmth - our brief for the Whites estate agents website