Supporting a brand at a milestone

STRATEGY

Preparing digital marketing agency for sale

POSITIONING

Repositioning from founder-led startup to scalable business

STRATEGIC OBJECTIVES DELIVERED

Successful sale following rebrand

DIGITAL MARKETING AGENCY

Overview

Rebellion Marketing is a successful digital marketing agency originally centred around the distinctive personality of its founder – an irreverent, no-nonsense entrepreneur with a strong personal profile. This served the business well in building a distinctive brand in a crowded market.

However, with a clear goal to sell the business, the challenge was to demonstrate that Rebellion was a mature, credible agency capable of serving larger clients while retaining the qualities that had driven its success with small and medium-sized businesses.

Polymedia was brought in to help reposition the business, reduce its reliance on the founder and create a stronger proposition for potential acquirers.

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POSITIONING

Results

We refined the company’s positioning and mission around delivering exceptional, quantifiable digital marketing solutions, underpinned by integrity, excellence and authenticity.

The new brand retained Rebellion’s straight-talking, results-driven character while introducing greater trust, professionalism and credibility.

The rebrand was applied across the website and marketing materials, helping present Rebellion as a capable, established and scalable business rather than a personality-led start-up.

The business was subsequently successfully sold.

The team at Polymedia were great from the start, they completely understood what we were trying to achieve and gave us a new look and feel that matched our purpose and personality. Great to work with from start to finish!

Rebellion