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Appointed to the Amesbury Abbey Group to assess their brand and undertake a full strategic PR overhaul, Polymedia initiated and delivered a new website as stage one of an ongoing campaign.

The premium retirement group has three properties in Hampshire and Wiltshire, with independent living properties as well as residential, nursing and specialist dementia care.

Each property sits in stunning grounds and is either stately home or country house style.

The Group’s ethos stems from its roots, its heritage, and its values.  Family-owned for 50 years, the group is adamant that its people – both staff and residents – are what makes their homes so special.

The brand and website had to encompass this personality and warmth alongside the exceptional homes, grounds, food and care.

The client was delighted with the look and feel of the new brand, which reflects the blend of contemporary functionality and traditional luxury with the absolute focus on people that is so important.

We are now working on the next stage of the campaign, encompassing an integrated strategic approach with thought leadership activity, traditional and social media, SEO and PPC, and an events programme for starters.

Take a look and see what you think