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The appointment of former England rugby coach Sir Clive Woodward in a non-executive role on the board of IT services provider Aura Technology cemented the company’s position as a leader in IT solutions for the mid-market. Polymedia led on a strategic PR approach to the announcement, engaging key clients, partners and stakeholders before making the announcement to media.

National coverage in The Times was a result, as well as key regional media and high levels of engagement in LinkedIn.

A similarly strategic approach was taken later that year to announce Aura’s merger with Amicus ITS to create a £10m company operating in the private and public sectors. Careful messaging ensured that the deal’s benefits were effectively communicated to staff, customers, partners, other stakeholders and the media.