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Just like the perfect cocktail, Polymedia’s support for the launch of Spinnaker Tower’s premium Sky Bar involved a powerful blend of quality ingredients.

Taking a good measure of media relations, a big splash of social media influencer engagement, and garnishing them with a fun treasure hunt, we helped build anticipation and drive bookings to help make this “bar in the clouds” a must-visit destination.

The planning began weeks before the big launch, creating a social media strategy with a mix of organic and paid teaser posts featured stunning footage and photos from lifestyle and food photographer Adam Lynk

Then, daily clues led followers to the hiding spots of 100 Golden Tickets scattered across the region seen from the tower viewing deck’s 23-mile view.

Each ticket granted entry and a complimentary cocktail at Sky Bar. Winners shared their finds on Sky Bar’s new Facebook and Instagram pages using #TicketToTheTop.

The Facebook account was an instant hit, reaching an impressive 125,000 people in the first month alone. On top of that, 17,500 people viewed the page and profile.

Instagram was equally important and through a mix of posts, reels, and stories, we extended the reach by another 30,000 people and drew in 5,000 profile visits during the launch month.

Influencers like Sophie Apps, Our Hampshire, and The Southampton Girl – who together have a combined following of 310,000 – shared their experiences on the platform, creating a real buzz beyond Spinnaker Tower’s own social channels.

Throughout the social campaign, we showcased Sky Bar’s one-of-a-kind experience to draw guests up the tower. From stunning 350-degree views of Portsmouth and the Solent to carefully crafted cocktails, every piece of content aimed to immerse viewers in this unique experience. The result? More than 500 bookings in the first two weeks and 1,500 in the first four weeks.