National award recognises integrated campaign

Polymedia, strategic PR specialists, has been shortlisted for a prestigious national award in recognition of an emotional campaign for Help for Heroes that reached an audience of more than 900 million.

Polymedia and Help for Heroes are finalists in the Integrated Communications Campaign of the Year category for the Facing it Together Campaign, which became a national talking point in September 2017

Facing it Together is shortlisted alongside huge brand campaigns including The Royal Mint’s Goodbye Round Pound, NOW TV’s Walking Dead promotion, and campaigns by Durex and Lynx.

The campaign was viewed by an audience of more than 100m on social media and made national news and TV headlines as it celebrated the bonds between the charity’s supporters and beneficiaries.

Jo Kedward, managing director at Polymedia, said: “This was an incredibly rewarding campaign to work on, which involved the whole team at Polymedia working alongside Help for Heroes. It connected with audiences on an emotional level as a truly integrated campaign, working across video, social media, print and broadcast.

“We are incredibly proud to have worked with Help for Heroes on this campaign, and to have achieved recognition in the PR Moment Awards.”