THOUGHT LEADERSHIP
Creative thought leadership campaign
NICHE AUDIENCE ENGAGEMENT
Developer and stakeholder engagement
CONVENING THE AGENDA
Call to action for regional collaboration
BARTON WILLMORE PLANNING CONSULTANCY
Overview
Urban planning consultancy Barton Willmore asked Polymedia to support its practice in the south to help engage developers, local authorities and stakeholders in conversations about creating more sustainable, attractive and community-focused developments.
BARTON WILMORE
RESULTS
Along with regular regional media coverage and content for Barton Willmore’s owned channels, Polymedia created the Better Developments playing card campaign, a distinctive thought leadership initiative built around practical ideas for improving schemes.
Cards in four themed suits, each containing a ‘better development idea’ were shared daily across social media and used at industry events to spark discussion and debate.
The campaign generated engagement across the development sector and helped create a call to action for closer collaboration between regional authorities and developers.
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