STRATEGY
Strategic brand workshop
NEW WEBSITE
New website, user journey and SEO
ENGAGEMENT
Integrated content marketing programme
BRAND STRATEGY WORKSHOP
Overview
ExPD, a barcode tracking technology specialist, engaged Polymedia at a pivotal stage in its growth.
The challenge was to create clarity around positioning, simplify its offering and ensure the business was aligned for its next phase of commercial development.
We began with a strategic workshop to challenge assumptions, clarify priorities and define a focused direction for the business.
This informed a repositioning of ExPD’s product and service offering.
ExPD
Results
A key change was to market products according to the problems they solved and who for, rather than starting with the product itself – shifting messaging from product-led descriptions to problem-led solutions.
We then delivered a new website with a simplified structure and improved user journey, supported by SEO and an integrated content marketing programme. This included managing and leveraging marketing development fund spending provided by key suppliers and demonstrating return on that investment.
The result is a clearer, more commercially focused brand with improved audience understanding and a stronger platform for growth.
We worked closely with Polymedia and re-established our core values, put in place a product strategy and created a new website. We are delighted with the service provided
ExPD
Let's chat
01329 822866
Book a free consultation
We'd love to talk with you
Whatever your sector, whatever your objectives, we’d love to meet with you to discuss your business and how our public relations agency can help.
This initial PR consultation is without charge or obligation – from there, we develop bespoke proposals tailored to your business and its objectives.
Get in touch for a chat about how we can deliver impact, not just noise, for your business.
Featured News & Blog
Hard-hitting impact for energy and solar experts
Brand positioning, new website and national media coverage for renewables business.
Strategic new website for the foodie CIC Hampshire Fare and its 350 members
Hampshire Fare, the organisation representing more than 350...
Convey professionalism, knowledge and warmth – our brief for the Whites estate agents website
Convey professionalism, knowledge and warmth - our brief for the Whites estate agents website