A guide to paid, owned and earned media
Paid, owned and earned media are three different types of media that businesses can use to their advantage as part of a powerful digital marketing...
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NEWS
Why is content marketing important?
Content marketing is a key strategy that helps your business build trust by providing valuable information to your audience. It differs from traditional marketing, which...
NEWS
What is newsjacking and how to use it for strategic PR success
Capturing your target audience’s attention can be challenging. This is where newsjacking comes into play. Newsjacking, is the strategic use of timely news stories to...
NEWS
How effective is PR link building? Evaluating strategic impact and ROI
Digital PR and link-building stands out as a powerful strategy to enhance your brand’s reputation and boost your website. By carrying out PR link building,...
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How to measure PR: a comprehensive guide
Crafting a successful PR campaign requires understanding your business objectives and aligning your campaign with those strategic goals. To truly measure the effectiveness of public...
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