STRATEGY
Adapting to High Street challenges balancing retail with leisure
POSITIONING
Making this top 20 UK shopping centre a family-focused leisure destination
INTEGRATED CAMPAIGN
Highlighting the experiential nature of a day out at Festival Place through integrated campaigns
FESTIVAL PLACE
Overview
Successful shopping centre brands now focus on being experiential destinations. No longer the place to pop in for a bit of retail therapy, but a place to socialise, spend quality, leisure time with family, friends – and dogs!
A DESTINATION
Results
Through increased awareness and positioning Festival Place as a destination ensuring a balance between its retail and leisure offering, the shopping centre bucked UK trends with increased footfall and longer dwell times.
With media and influencers campaigns, people started to travel from much further away than the typical three-mile radius and exciting brands such as Five Guys, Cosy Club and Mango were attracting whole new audiences.
As well as campaigns highlighting the stronger and diverse F&B brands, we developed packages for families to spend the day at FP enjoying the escape rooms, trampoline park and cinema. All opened up a new demographic. With the launch of its dog-friendly policy, families didn’t have to rush home to their dogs!
From the very beginning, the team felt less like an external agency and more like a true extension of our internal team, always available, always invested, and always thinking about what was best for us. Their responsiveness is second to none; no matter the situation, they were right there with us.
What sets Polymedia apart is their strategic thinking. They never just executed a brief, they challenged our thinking, brought fresh ideas to the table, and consistently helped us see the bigger picture. They understood our brand, our audiences, and our goals as well as we did ourselves.
Time and time again, they went above and beyond what was asked of them. Whether it was jumping on a last-minute opportunity, navigating a tricky situation with calm expertise, or simply going the extra mile to make something perfect, Polymedia always delivered.
If you’re looking for a PR partner who will truly commit to your success, look no further.
Festival Place
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This initial PR consultation is without charge or obligation – from there, we develop bespoke proposals tailored to your business and its objectives.
Get in touch for a chat about how we can deliver impact, not just noise, for your business.
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