Influencer marketing, if done right, can reap many rewards for your brand. With Gen Zers trusting their preferred influencers more than celebrities and 78% of…
Understanding and achieving brand alignment helps businesses to stay competitive and maintain long-term relationships with customers. Brand alignment refers to how consistently your business communicates…
Public relations and communication can be challenging to measure, but the Barcelona Principles provide a strong foundation. These seven guidelines help you evaluate PR campaigns…