A brand ambassador is someone who represents your company by showcasing its values, products and personality to new and existing audiences, building authentic trust and…
RebellionAugust 11, 2025
Market research is the foundation for understanding your customers and environment, helping you make informed decisions for your business. By uncovering your market's characteristics and…
Molly HensonJanuary 21, 2025
There is a layer of marketing that is easy to underestimate in the push for the sale, and that’s the enormous power of brand.
Molly HensonJanuary 7, 2025
Boosting your brand perception is essential for business success. Creating a memorable brand that resonates with your core audience can dramatically improve how your business…
Molly HensonJanuary 6, 2025
Want to evaluate how your brand is performing in a crowded market? A brand audit helps you identify your brand's strengths and weaknesses, providing valuable…
RebellionDecember 16, 2024
Good communications strategy and planning isn’t just about a brand, media or content – it’s about how all these align and pull together to help…
Molly HensonNovember 26, 2024
Influencer marketing, if done right, can reap many rewards for your brand. With Gen Zers trusting their preferred influencers more than celebrities and 78% of…
RebellionOctober 21, 2024
Understanding and achieving brand alignment helps businesses to stay competitive and maintain long-term relationships with customers. Brand alignment refers to how consistently your business communicates…
RebellionOctober 14, 2024
