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Please love local! We’re working with Fareham Borough Council on a huge campaign to get high streets and village centres buzzing in the run-up to Christmas.

The Live Love Local message is designed to help the area’s diverse range of unique, independent shops and food and drink businesses bounce back after the challenges of the pandemic and rally against competition from online and out of town shopping.

A new Live Love Local website and social media campaign have been launched to keep shoppers up to date with what’s on offer on their doorstep. And the Live Local Local message will be seen across the Fareham shopping areas on banners, posters, buses, roundabouts and even bin lorries.

Executive Leader of Fareham Borough Council, Cllr Seán Woodward, said: “Local businesses that were able to open during the various lockdowns were truly appreciated by the local community, and we are all so grateful to see the return of so many much-loved businesses once the restrictions were lifted. We are pleased to fund this campaign through the European Regional Development Fund and encourage the community to back our local traders who deserve our gratitude and support, especially in the run-up to Christmas, which is a crucial time for them.

“We would ask people to embrace the Live Love Local message. A wander into town for a spot of Christmas shopping and a catch up with friends can bring a huge amount of festive cheer to traders and shoppers alike.”