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Polymedia has launched a brand refresh and new website for global engineering teaching brand PA Hilton.

The company is a long-established and well-respected manufacturer of engineering teaching equipment, which supplies universities in the UK and around the world. Following a “back to basics” exercise on PA Hilton’s positioning and core messaging, Polymedia delivered an updated, more modern brand identity.

A new website, featuring auto-generated datasheets and full product search facilities, followed – emphasising PA Hilton’s “value through quality” proposition.

Polymedia, a strategic PR agency, continues to support PA Hilton with a programme of content linked to product campaigns, regularly updating the website and social channels with pieces that relate the teaching of engineering to real world situations such as Formula 1 racing and the moon landings.

Paul Ingram, Managing Director, PA Hilton, said: “Polymedia’s input has been invaluable in transforming the way we talk about the PA Hilton brand and communicate with our existing and potential customers. The team are friendly, engaging and have taken us through the process step by step, with results that we are very proud of. Our team have enthusiastically adopted social networking as a means of communicating with customers in a way that is generating results.”