STRATEGY
Strategic, niche audience engagement campaign
POSITIONING
Dedicated content hub on Thrings website
ENGAGEMENT
New client instructions generated
POSITIONING A SPECIALIST TEAM
Overview
Thrings asked Polymedia to strengthen its profile within the agricultural and food producing sector as it opened its new office in Romsey, Hampshire – complementing its existing bases in Bath, Bristol and London.
The challenge was to demonstrate the firm’s expertise through authentic storytelling rather than traditional legal marketing – positioning its lawyers at the heart of the rural communities they serve.
THRINGS EATS
Results
We created Thrings Eats, a long-running content campaign featuring lawyers alongside farmers, producers and rural businesses across Hampshire.
Through engaging interviews, professional photography and strategic media partnerships, the campaign showcased the people and businesses behind the region’s food industry while reinforcing Thrings’ specialist expertise.
The campaign grew into a dedicated digital content hub, strengthened relationships across the sector and directly generated new client instructions for the firm.
They are proactive, knowledgeable and always accessible. I would not hesitate to recommend Polymedia as a PR partner – they are the best.
Thrings
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