STRATEGY
Strategic approach for social delivers 100 million+ views
TRADITIONAL MEDIA
Broadcast, national and regional coverage
ROI
35% increase in beneficiaries
EMOTIONAL CONNECTION
Overview
Help for Heroes wanted to demonstrate the powerful connection between supporters and beneficiaries while increasing awareness of the charity’s work and impact.
FACING IT TOGETHER
Results
Polymedia created the Facing It Together campaign, pairing veterans with supporters who had fundraised on their behalf.
The campaign generated national media coverage across major broadcast and print outlets, while the “Si and Tempy” video, which brought together a five-year-old supporter of the charity with a British Army veteran who suffered life-changing facial injuries while serving in Iraq.
Their heartwarming video achieved more than 100 million social media views. The campaign helped increase beneficiary numbers by 35% and was shortlisted at the PR Moment Awards.
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