EXPERIENTIAL
Creative viral launch campaign
ONLINE
Social reach of 500,000+
TRADITIONAL
70K coverage views
SKY BAR
Overview
Portsmouth’s iconic Spinnaker Tower appointed Polymedia to launch Sky Bar, a premium new visitor experience, with the objective of creating excitement, generating widespread awareness and driving bookings from day one.
Stage one was the design of a logo reflecting the 1930s interiors theming and specialist drinks photography.
SKY BAR
RESULTS
We developed an integrated launch campaign combining media relations, social media, influencer partnerships and a region-wide Golden Ticket treasure hunt.
Teaser content, specialist bespoke lifestyle photography and social media influencer engagement built anticipation ahead of the opening, while the interactive campaign encouraged audiences to discover and share the experience.
The launch generated a social media reach of more than 500,000 people across Facebook and Instagram, achieved 69,100 media coverage views and delivered 1,500 bookings within the first four weeks.
Imagery
Specialist professional photography
Polymedia is an exceptional team who I can’t recommend highly enough. Their creativity, strategic thinking and ability to craft compelling stories have delivered numerous impactful campaigns for us. They excel in media relations and influencer partnerships, creating authentic, results-driven collaborations. They combine expertise, innovation, and a human touch.
Spinnaker Tower
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