Strategic B2B PR
At the heart of all comms activity for these clients is our knowledge of the unique challenges businesses of all sizes, from start-ups to major corporates, face in this fast-changing landscape.
We understand that strategic communications in the B2B world is all about impact.
That impact means delivering your objectives whatever they may be. Those objectives, the strategy to achieve them and the evaluation of our campaigns are all crucial to success.
Each client looks for something different from us. It’s what makes our job so interesting and we’re always happy to identify and deliver exactly that. So, we work intelligently, quickly and flexibly, leading your campaigns or feeding into them, determined to make a visible difference.
In the last decade, B2B marketing has focused much more on genuine engagement - talking with people not at them. For those in this arena that often means treading a fine line between professionalism and personality.
But it’s also about driving sales, often through an e-commerce site, and it’s important that we understand the user journey, not just here in the UK, but globally.
Crafting integrated campaigns from a host of PR and brand disciplines, we harness traditional media, blogging, social media, web development, digital marketing, e-communication, marketing communications, networking, design and print.
In a world where we rely so heavily on telecomms and where manufacturing can be hit by the slightest downturn in the economy, these sectors are naturally susceptible to difficult situations and negative press.
Our crisis management team regularly handles all sorts of existing or potential issues. We work closely with senior management, communications and customer service teams to protect the reputation of your business – but also to put plans in place so that should an issue arise we’re all ready for it and it feels more controlled.