Strategic B2B PR
Every Polymedia PR campaign has a clear strategy and responds directly to commercial objectives, a business, marketing or communications plan. Those objectives are as many and varied as the clients we deliver them for.
Often an increase in profitable sales is key. Sometimes the goal is to strategically develop and promote a brand or protect its reputation; improve relationships with customers, staff, investors or the public; positively persuade stakeholders to a way of thinking; or successfully launch a new product or campaign. Sometimes, it’s to prepare for or manage a crisis, an issue or business change.
Our honest, sensible and pragmatic approach is always the same. What do you need to achieve? Who do you need to talk with? What do we need to say to them? Answers to these questions form the foundation stones of our strategic PR campaign plan.
Your results are delivered through strategic, planned and integrated PR.
We understand that strategic communications within the professional services sector is about impact and always setting you apart from your competitors.
That impact means delivering your objectives whatever they may be. Those objectives, the strategy to achieve them and the evaluation of our campaigns are all crucial to success.
Each client looks for something different from us. It’s what makes our job so interesting and we’re always happy to identify and deliver exactly that. So, we work intelligently, quickly and flexibly, leading your campaigns or feeding into them, determined to make a visible difference.
In the last decade B2B marketing has focused much more on genuine engagement - talking with people not at them. For those in this arena that often means treading a fine line between professionalism and personality.
Crafting creative, integrated campaigns from a host of PR and brand disciplines, we harness traditional media, blogging, social media, web development, digital marketing, e-communication, marketing communications, networking, design and print.