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Charities & Not-for-profit
CHARITIES, EDUCATION, HEALTHCARE, DMOS AND INDUSTRY BODIES
CHARITIES, THIRD SECTOR AND NOT-FOR-PROFIT
Strategic public relations for the not-for-profit and charity sector delivers massive benefits – but any campaign has to be approached with an understanding of the sensitivities of this unique, highly competitive and hugely saturated market.
Transparency, value for money, creativity and evaluation are all crucial to the success of any campaign.
Content marketing is a type of communication used to target and engage with your audiences by giving them what they want – valuable, beneficial and relevant information. It feels less pushy and salesy and therefore attractive to not-for-profit organisations that want to do more than just rattle a tin.
When used alongside other forms of communication as part of a suite of PR activity, the impact of content marketing is magnified.
Traditional marketing can be disruptive, interrupting audiences rather than genuinely engaging with them. So, whether your goal is to increase sales, engage and retain customers, build or reposition your brand or generate new sales leads, Polymedia’s content marketing services really deliver.
Totally professional, the Polymedia team is very approachable and easy to work with and I wouldn’t hesitate to recommend them to others.
The tools we use
We understand the difference between inbound and outbound marketing – crucial in being able to effectively reach your audiences.
Outbound often includes a mix of email marketing, direct mail, events, advertising and online and traditional media campaigns, all specifically designed to capture the audience your business wants to reach.
Inbound on the other hand is about creating engaging content designed to bring your audience to you – videos, podcasts, blogs, infographics, downloadable guides, thought leadership and white papers alongside effective SEO campaigns, social media and influencer marketing to raise awareness of your brand and build an engaged following.
To maximise budgets and returns on investment, we will often repurpose content across multiple platforms so that no target is left unreached.
Unlike some other less tangible but equally valuable forms of communication, content marketing services can be quantified and evaluated to measure impact.
Depending on your objectives and the content we create to deliver to reach them, we can measure the data captured from visitors who download information of your website, or calculate the number of views and conversations sparked by video content shared across social media.
We can evaluate reach, conversions, data capture, engagement and more. Whatever your objectives, we create content that delivers to your objectives to measurable effect.