As well as being viewed millions of times on social media, it made national news and TV headlines as it celebrated the bonds between H4H's supporters and beneficiaries.
The charity’s Facing it Together campaign launched with a video featuring Iraq war Veteran Simon Brown, whose life changed following a sniper attack, and five-year-old fundraiser Tempy Pattinson.
Within three hours of going live on the Help for Heroes Facebook page, Si and Tempy’s launch video was viewed over 100,000 times, and received over 3,000 emotional responses and 1,600 shares.
The following day, the campaign made national news when it was featured in The Mail, The Sun and Mirror Online as well as ITV News at 10. The video was also picked up by major social media influencers including Unilad and LADBible, increasing the reach to more than 2 million views by the end of the day.
Si and Tempy were interviewed by Eamonn Holmes and Ruth Langsford on ITV’s This Morning, resulting in a developing story of an unlikely friendship in national news and further increasing social media views to 20 million within 36 hours.