Recent weeks have seen some interesting specialist national media hits – trusted, authoritative, sought-out and sector-specific information that people cannot often access anywhere else.
For BL Claims Solicitors, we secured coverage for the road traffic compensation team with significant hits in Cycling Weekly (circulation 25,000) and Bike Biz.
For law firm Blake Morgan there was a string of stories to promote the expertise of their employment specialists with articles in CIPD People Management (circulation 135,000) and HR Magazine (circulation 8,000).
Helping to devise a legal column in British Baker (circulation 6,000) , Polymedia has helped to promote food and regulatory specialists to a key target audience.
Coverage in specialist media provides the opportunity to talk to a specific target audience in a focused and strategic way.
It positively supports positioning in a market and can be used across a number of other platforms such as Twitter, LinkedIn and e-marketing as part of an integrated PR strategy.
Add to that the digital benefits with these authoritative articles – they support search engine optimisation and often stay online for long periods of time – reinforces the benefit of coverage in specialist media.