Regional media is key to escape room game

Getting the right messages to the right people is the driving force behind any campaign – and sometimes that involves keeping it local with clever use of regional media.

Strategic PR agency, Polymedia, has been working with The Real Escape, a new live “locked room” game. First, we devised the company’s messaging, website copy and marketing materials in the run-up to the opening month.

Then, knowing that their audience was drawn largely from Portsmouth and the surrounding area, Polymedia devised a highly-targeted, locally-focused strategy aimed at building buzz in the regional media ahead of the opening.

A mixture of organic and boosted posts on Facebook used social media to quickly reach thousands of people, with users tagging friends to tell them about the game.

That was then followed by a regional media campaign which reached thousands of users through local platforms such as and About My Area and their own Facebook pages.

The result was a huge local audience and a surge in bookings as the campaign gathered pace.