Getting the right messages to the right people is the driving force behind any campaign – and sometimes that involves keeping it local with clever use of regional media.
Strategic PR agency, Polymedia, has been working with The Real Escape, a new live “locked room” game. First, we devised the company’s messaging, website copy and marketing materials in the run-up to the opening month.
Then, knowing that their audience was drawn largely from Portsmouth and the surrounding area, Polymedia devised a highly-targeted, locally-focused strategy aimed at building buzz in the regional media ahead of the opening.
A mixture of organic and boosted posts on Facebook used social media to quickly reach thousands of people, with users tagging friends to tell them about the game.
The result was a huge local audience and a surge in bookings as the campaign gathered pace.