Selwood is a textbook example of how structured, strategic communications can transform a brand. The company had decades of heritage as a supplier of pump and plant equipment in the UK and internationally, but needed support in communicating this to the market. Working closely with senior management, Polymedia has implemented a long term strategy to bring the brand up to date.
Starting with a back to basics exercise, Polymedia developed brand messaging which formed the foundation stones of a new website. A rebrand exercise followed to bring the various divisions of the business together. Polymedia continues to work closely with Selwood, with the carefully-planned communication of high-level changes including the acquisition of a sister company, changes to the board and a new CEO.