As lockdown restrictions ease and we all move into a new phase of the ongoing Coronavirus pandemic, there is a tangible anticipation and excitement about businesses returning to a “new kind of normal”.
However, with the virus still out in the community and claiming lives, the public have understandable concerns and anxieties about how businesses are taking measures to limit the risk as much as possible.
For any business, communication remains important at this time – firstly to ensure staff, suppliers and partners are aware of protective systems and equipment in place, and secondly to reassure customers that every possible precaution has been taken.
Selwood, a national pump rental and regional plant hire business, has been operating throughout the lockdown to provide essential services to its water company customers, keeping supplies flowing to households and businesses. Polymedia has supported the business throughout this period, helping it to clearly communicate that strict safety systems such as social distancing were in place, and that its 24/7 emergency callout service was still in operation.
These communications required a more strategic PR approach, including regular website updates, social media updates through LinkedIn and Twitter, internal comms and advertising in the trade media.
As Selwood prepared to welcome staff back to its Hampshire headquarters and its branches around the country, the company commissioned a video to outline the strict social distancing and hygiene measures that all Selwood staff are working to, whether they are at its Hampshire headquarters, in its branches, or out serving customers.
If your business would like help communicating to customers while the great return to work begins, we can help. Find out more about all of our services here.