The deadline is looming for the General Data Protection Regulation (GDPR) coming into force and all businesses across every sector need to get in gear.
Polymedia has produced a practical, jargon-free guide for marketeers to help businesses make sure they have all bases covered before May 25.
Jo Kedward, Managing Director of Polymedia, said: "GDPR is the most far-reaching change to data protection in a generation and we believe businesses should see it as a trigger to create a database that is meaningful as well as compliant - basically quality over quantity.
"In our guide we've focused on the practical implications of GDPR for marketeers.
"It's our interpretation, not a substitute for quality legal advice, but we hope that it's a pragmatic and useful introduction to GDPR."