Polymedia has been shortlisted in two categories in a prestigious national awards scheme in recognition of an emotional campaign for Help for Heroes that reached an audience of more than 900 million.
Polymedia is a finalist in the CIPR Excellence Awards for the Facing It Together campaign, which became a national talking point in September 2017.
The awards, run by the Chartered Institute of Public Relations, are renowned as the ultimate source of recognition in the PR industry.
This is the second national awards scheme to honour Facing it Together, which was also a finalist in the Best Integrated Campaign category in the PR Moment Awards held earlier this year.
Polymedia is shortlisted for the CIPR award alongside household names including Barclaycard, Direct Line, The AA and Virgin Holidays for the Integrated Campaign Award. It is also a finalist in the Not for Profit category alongside the Dogs Trust, Meningitis Research, WaterAid and the University of Cambridge.
Jo Kedward, managing director at Polymedia, said: ““We are incredibly proud to have worked with Help for Heroes on this campaign, and to have achieved recognition in two categories in these highly-regarded awards
“This was an incredibly rewarding campaign that connected with audiences on an emotional level as a truly integrated campaign, working across video, social media, print and broadcast.”.
The Facing it Together campaign was viewed by an audience of more than 100m on social media and made national news and TV headlines as it celebrated the bonds between the charity’s supporters and beneficiaries.
It launched with a video featuring Iraq war Veteran Simon Brown, whose life changed following a sniper attack, and five-year-old fundraiser Tempy Pattinson.
Within three hours of going live on the Help for Heroes Facebook page, Si and Tempy’s launch video was viewed over 100,000 times, and received over 3,000 emotional responses and 1,600 shares.
The following day, the campaign made national news when it was featured in The Mail, The Sun and Mirror Online as well as ITV News at 10. By the end of the 12-day Facing it Together campaign, Si and Tempy’s video had been viewed more than 100 million times on Facebook.
The winners of the CIPR Excellence Awards will be named at an awards dinner at The Artillery Garden at the HAC, London, on Wednesday, June 6.
Polymedia, based in Fareham, Hampshire, is an integrated strategic public relations consultancy which specialises in business to business and business to consumer campaigns. For more information see www.polymediapr.co.uk