Keeping it local for new attraction

Getting the right messages to the right people is the driving force behind any campaign – and sometimes that involves keeping it local with clever use of regional media.

Polymedia has been working with The Real Escape, a new live “locked room” game. First, we devised the company’s messaging, website copy and marketing materials in the run-up to the opening month.

Then, knowing that their audience was drawn largely from Portsmouth and the surrounding area, Polymedia devised a highly-targeted, locally-focused strategy aimed at building buzz in the regional media ahead of the opening.