Integrated B2B PR campaign supports The Mary Rose

Visitors to the Mary Rose Museum in Portsmouth’s Historic Dockyard are now treated to unobstructed views of the conserved hull of Henry VIII’s flagship after a £5.4m revamp.

National, broadcast and regional media were there to see a curtain fall to reveal the breathtaking sight, and the hashtag #MaryRoseRevealed trended on Twitter as the latest development in the Tudor warship’s long history captured the imaginations of social media users.

The details of the Mary Rose’s sinking, the long search for the wreck, the raising of her hull from the sea bed, and the painstaking work to conserve her wooden timbers in an operation taking more than three decades are well known.


B2B PR targeted to drive awareness and bookings

Perhaps less widely appreciated is that the museum has a stunning events space, the Admiral’s Gallery, which can host business events, weddings and celebrations in stunning surroundings.

Polymedia devised an integrated, B2B PR campaign targeting businesses, not just in Portsmouth and Hampshire, but across the whole of the south coast region. The campaign targeted regional and national media, online platforms and social media to raise awareness of this unique space, for conferences, meetings, parties and weddings, to drive bookings and contribute vital funds to the upkeep of the museum.

The space allows around 100 guests to view the museum’s collection before being seated for a dinner or event with unparalleled views of the conserved hull of Henry VIII’s flagship, surrounded by some of her finest and unique artefacts.

The Admiral’s Gallery can also welcome around 110 guests for a theatre-style presentation on a state-of-the art big screen, or 150 guests for a standing event.

All evening bookings allow exclusive access to the Mary Rose Museum, and guests can easily move on to the venue’s Bridge Balcony where they can enjoy a drink and spectacular views across the harbour.

From this vantage point they will be able to see historic ships, including Lord Nelson’s flagship HMS Victory, along with any visiting warships – perhaps while watching the sun set.

The museum also offers use of its Wardroom Suite, a fully-equipped function room which can seat up to 18 guests for business lunches, meetings and celebrations.