Huge impact for Polymedia Live Love Local campaign

Live Love Local MapYou’ve got to love local! A Polymedia campaign with Fareham Borough Council had a huge impact in spreading the message that we should all support local shops and traders.

Live Love Local Fareham was developed by the Polymedia team in response to a brief from the council for a lively, engaging campaign to encourage local people to shop where they live in the run-up to Christmas.

Impressive results of the campaign included 90,000 coverage views in regional media, a huge 758% growth in the number of accounts reached through Instagram, and a 40% increase in Instagram followers.

Our Live Love Local Fareham website showcased everything local businesses had to offer in local high streets and shopping areas across the patch including Fareham, Locks Heath, Park Gate, Portchester, Stubbington, Titchfield, and Warsash.

A partnership with Portsmouth daily newspaper and website The News provided a front-page launch for the campaign and regular profiles of local traders, plus competitions for readers.

Blogs about local shops, restaurants, cafes, walks, recipes and a popular roaming “Elf on the Shelf” spotted at various locations around the area kept visitors returning. A lively Instagram campaign supported the content, sending the audience reach rocketing.

Polymedia-designed Live Love Local branding featured across the patch on posters, lamppost banners, bus stops, buses and even bin lorries!

Following the campaign’s success, Polymedia continues to work with the council to support traders through the website, social media and media content.

The site, previously Christmas-themed, has now been reworked to support traders throughout the year. See it at www.livelovelocalfareham.co.uk