Growing influence of media websites

National media websites are an ever-growing platform and provide a chance to reach massive, quality audiences with brand messages, carrying with them the credibility, third party endorsement and digital benefits of their print counterparts.

Here are just a couple of our latest hits:

For law firm Blake Morgan, coverage was secured in the Mail Online with its 242 million monthly unique browsers and The Independent with 95 million monthly unique browsers. 

We successfully pitched a comment from a legal expert on a Supreme Court ruling about minimum income rules for foreign spouses. Because online stories now have a ripple effect and are no longer a one-way conversation, the story attracted almost 1,000 comments and was shared almost 200 times on social media platforms.

Jo Kedward, managing director of Polymedia, said:

"As specialists in media in all forms, we ensure we supply content pertinent to all media types and designed to attract engagement and drive traction. As well as easily accessible views, the SEO benefit is compelling.

"Advertising on these massive hitting national media websites is understandably expensive. Strategic and bespoke PR can cost a fraction of that and carries with it the implied third party credibility of the publication behind the site."