Food producer content for agriculture specialists law firm

The law firm Thrings has a strong team of private client and agricultural law specialists at its office in Romsey.

As part of a brief to support this regional offering, Polymedia, strategic PR specialists, were tasked with devising a campaign to associate the agricultural team with the many and varied food producers in Hampshire.

The firm had previously run a successful series of “Thrings Meets…” articles in Hampshire Life magazine, which saw partners at the firm meeting with local business leaders.

Polymedia’s idea was simple - a follow-up series called “Thrings Eats…”, celebrating the farmers, producers and food businesses in and around the New Forest.

The series is run in association with and in support of the Countryside Education Trust, which welcomes hundreds of visitors each year at its education centre near Beaulieu, so the first article was a conversation with its chief executive, Jane Cooper, about the Trust and its work.

Other articles include a piece here on local salami producer Parsonage Farm, whose owners John and Sarah Mills moved into charcuterie production following a grant from a fund headed by the Prince of Wales, an interview with former Formula One champion Jody Scheckter, who now produces buffalo mozzarella and ice cream from Laverstoke Park Farm and a piece on gin producer Gorilla Spirits.