Professional services is a serious sector – with gravitas and technical expertise paramount. But our solicitors and accountants, architects and engineers also have personalities! The balance of the two is all part of a strategic, communications plan.
Christmas, of course, is the perfect opportunity to step away from the purely professional and have some festive fun.
The wide appeal of online and mobile games continues to grow and was the trigger for a festive campaign for the Solent’s largest independent firm of accountants, HWB.
An online game, Feed Santa was developed and sent to clients in lieu of Christmas cards, along with a charitable donation commitment.
More traditional CSR activity
For leading national law firm Blake Morgan, Polymedia helped to use the power of the media to publicise their Secret Santa scheme to help children in social services. The result? Businesses rallied to the call and more than 420 presents were donated – around 300 more than the previous year.
Networking with a voice
Blake Morgan also held a hugely successful Christmas carol concert at Portsmouth Cathedral, with and the Polymedia team helped to promote the event through social and traditional media.
All three campaigns, each with their own distinct focus, are testament to the power of creative, effective and engaging communications for professional services.