When it comes to national readership, it doesn’t get much bigger than the Daily Mail and its digital arm, MailOnline, with its 200 million unique monthly browsers.
It made the perfect platform for a piece about holiday home sales in the light of Brexit for client Bunn Leisure in West Sussex. A key strategic objective for the client is to ensure exposure for sales as well as holidays – the latest element of our campaign to hit the brief bang on.
Looking towards the triggering of Article 50, the Daily Mail wanted to know if Brexit had affected the way people are choosing to holiday – were they still looking to holiday abroad or, with the fall in value of the pound, finding it easier to buy here?
Not only were we able to tell them the hard facts on inquiries at Bunn Leisure – significantly up since the June vote last year – we were also able to include information about the affordability of a holiday home at this award-winning five-star park.
As owner John Bunn pointed out: “A family of four could easily spend the cost of buying a holiday home in one holiday to Florida or on a fly-drive villa holiday in Spain.
“Instead they would have years of family fun at weekends and for 10 months of the year instead.”
The full story can be viewed on the Daily Mail’s website.
If you’d like help getting your story to achieve this kind of high-impact strategic coverage, contact Jo Kedward, Managing Director at Polymedia PR.