Comment: The importance of content

Content, a key accelerator for your product. It’s what persuades people to choose your goods or services over your rival’s. It’s what keeps people coming back to your website, because high-quality, informative, entertaining content is what keeps Google coming back to your website and ensures that your name, or that of your company, ranks highest on the page.

Content is the words and pictures on your website, on your blog, on your Facebook and Instagram pages. It’s what you publish in your brochure, your newsletter and in that e-shot you keep meaning to send.

And when you consider that the average consumer is bombarded with around 5,000 marketing messages per day, and that the average attention span is just eight seconds, you can see how hard your content has to work for you, both digitally and on the paper page. Especially when you realise that when it comes to search engines, it’s words that are overwhelmingly interesting to their restless, questing algorithms. And those words have to be fresh, original and relevant – the days of sneaky ‘Black Hat’ search engine optimisation techniques are definitely old hat!

Selwood website

At Polymedia we understand this because content is at the heart of all that we do – for ourselves and our clients. We monitor the latest changes in how content is used on social media and through search engines. We keep on top of the latest algorithms. We know that readable, relevant content is the key to success. Which is why we take a strategic approach to our clients’ communications. 

Good content will explain better and convert better, turning the casual viewer of your site or blog into the person who books your hotel, visits your event, buys your goods or professional services.


And getting it couldn’t be easier. Polymedia doesn’t just deliver PR; we employ specialist copywriters and digital marketing experts who work together to ensure that your content is shareable, readable and gets the results you require. We can advise on language and tone, on the best way to present your news and get across your message and your story.

If you’re wondering why your website doesn’t get the hits, why no one seems to read your company blog, or your business rival gets all the engagement on Facebook then talk to us. We can help.

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