Bake Off winner is star of food festival campaign

A campaign starring Great British Bake Off winner Candice Brown proved the perfect recipe for success as our team was tasked with supporting a high-profile shopping destination's annual food festival.

Candice, along with TV chef and judge Chris Bavin, were the star attractions at the Eat Street event at Festival Place, Basingstoke - one of the UK's top 20 shopping destinations. Our specialists secured a round of media interviews ahead of the event, resulting in coverage in key publications and a spot on BBC radio.

Follow-up features and photo spreads also resulted, helping to add the right ingredients for success into the mix.