Whilst Everest was an overly ambitious option for a team from the two law firms BL Claims Solicitors and Blake Morgan, they did achieve a massive CSR feat, climbing four times the height of the world’s highest mountain on a climbing wall.
The initiative raised nearly £2000 for charities in the 24-hour challenge, and featured in local TV coverage, on You Tube and in regional media in the process.
Corporate Social Responsibility is an important strategic perspective of most quality brands and most integrated PR campaigns.
“There’s nothing” fluffy about strategic CSR,” says Polymedia MD Jo Kedward. “These campaigns, when developed as part of an overall strategy are hugely beneficial.”
There is the obvious community benefit to CSR activity, and the marketing benefit of TV and newspaper coverage. But it’s also important for engaging with key community stakeholders and reflecting the personality and faces of a brand. It’s also key in supporting staff engagement, recruitment, morale and retention.